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Job Description

Advertising, Marketing and Public Relations Managers 
[NOC 2021: 10022 / NOC 2016: 0124]

Working as an advertising, marketing and public relations managers, you may perform the following duties:

• plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments
• direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations

Source: WorkBC Career Profile, Advertising, marketing and public relations managers

Professional Occupations in Advertising, Marketing and Public Relations 
[NOC 2021: 11202 / NOC 2016: 1123]

Working as a specialist in advertising, marketing and public relations, you may perform the following duties:

• analyse, develop and implement communication and promotion strategies and information programs
• analyse advertising needs and develop appropriate advertising and marketing plans
• publicize activities and events and promotions
• maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals

Source: WorkBC Career Profile, Professional occupations in advertising, marketing and public relations