Working as a Marketing Specialist
Industry Overview
Job Bank Canada reports that Job opportunities for Professional occupations in advertising, marketing and public relations are good in British Columbia over the next 3 years.
Source: JobBank Canada
The Conference Board of Canada estimates there are nearly 1.1 million marketing-related jobs in Canada.
Future employment prospects are good. New opportunities in digital marketing (Internet, mobile, etc.) are expected to be the main areas of job growth.
Source: Freshgigs.ca, December 2012
The Robert Half Talent Solutions 2022 Demand for Skilled Talent report finds that:
98 % of senior managers in marketing & creative said it's challenging to find skilled marketing and creative professionals, with the most challenging areas being:
- Project management, traffic and operations
- Digital design and production
- Design and production
Notable positions in demand include: Advertising managers, E-commerce marketing managers, Marketing managers, Public relations managers, Social media managers, and Digital marketing specialist/managers
Source: Demand for Skilled Talent 2022 Hiring and Employment Trends- Marketing & Creative
Most marketing jobs in BC are located in regions with large urban centres such as Metro Vancouver and Victoria.
Job Outlook in BC
Chart from WorkBC
WorkBC provides job openings for professional occupations in the combined fields of Advertising, Marketing & Public Relations in BC regions from 2021-2031:
| Region | Employment in 2021 | Average Annual Employment Growth |
Expected Number of Job Openings |
| Vancouver Island | 1,920 | 1.5% | 750 |
| Lower Mainland /Southwest | 10,130 | 1.7% | 3,980 |
| Thompson-Okanagan | 800 | 2.0% | 370 |
| Kootenay | 130 | 1.5% | 50 |
| Cariboo | 90 | 1.1% | 30 |
| North Coast & Nechako | 50 | 1.5% | 20 |
| Northeast | 50 | 1.3% | 20 |
You can learn more about working as a Marketing Specialist in BC from:
Types of Employers
Marketing specialists work for all types of businesses and organizations including:
- Management consulting firms
- Marketing companies
- Advertising agencies
- Government Organizations
- Businesses of all kinds
You may also work as an independent freelance consultant.
Salary
The median annual salary for marketing specialists in BC is $59,586. Your earnings vary according to the size of the organization, your experience, education and level of responsibility.
If you work full-time for a company you usually also receive benefits; these may include health insurance, dental coverage, paid vacation and sick leave and a pension plan.
Sources: Career Cruising and WorkBC Career Profile
In BC’s regions you can expect to make:
Source: Job Bank Website
See also:
Working Hours
The majority of marketing specialists work in full-time jobs typically working 40 hours a week. You may be expected to work evenings and weekends in order to meet deadlines.
You may also have to travel for business.