Market Research for your Small Business

The goal of market research is to equip you with the information you need to make informed decisions for your small business: start-up, innovation, growth and the 4 P’s (produce, price, placement, promotion).

Market Research can identify data that will be crucial to your business plan:

• trends in the industry
• determining the sales potential of your products and services
• identifying the demographic characteristics of your customers
• selecting the appropriate business location
• setting the price for your products and services
• attracting customers to your business
• identifying your competition

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