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Marketing & Growing Your Business

This section contains resources that provide information about how to effectively market and grow your small business.

Marketing Strategies

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Tips for creating a successful marketing strategy to grow your business.

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This resource provides a wide array of articles about different aspects of effectively marketing a business.

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Free course for the use of Google's Adwords in digital marketing.

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Features free online training both on Hootsuite itself and Social Media Marketing in general.

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Search by postal code to start creating data-driven marketing strategies by analyzing your target customers' demographics and lifestyle.

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Consult the full-text PRIZM Marketer’s Guide for additional consumer insights and information about market segmentation. 

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CARDonline provides advertising rates, data and media planning information for advertising, marketing, public relations and communications professionals.

Access:
At VPL locations only
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LinkedIn Learning offers video courses in business, computer technology, software, and creative skills, all conducted by experts in their fields.

New to LinkedIn Learning? View a video tutorial or visit the LinkedIn Learning FAQ page for more information.

Access:
Everywhere for VPL cardholders

Strategy

658.805 P72

Expanding Business Operations

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Information on government funding, collaboration, commercialization, and licensing resources to help fuel innovation.

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Details about the procurement process in BC and how to sell products/services to the provincial government, as well as resources for businesses that are looking to grow themselves internationally. 

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A single business licence that allows certain types of businesses to operate in 6 cities - Burnaby, Delta, New Westminster, Richmond, Surrey, and Vancouver - without having to purchase separate licences from each municipality.

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Helps established Canadian businesses navigate and access the government supports they need to grow and scale.

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Funds high-growth businesses in BC that are scaling and developing innovative goods, services or technologies.

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A Canada-wide program created to meet the changing needs of small and medium-sized businesses, TAP facilitates strategic growth, and fosters international trade opportunities. TAP offers a range of skills, experience, and individual mentoring and coaching across a broad spectrum of fields from legal, finance, global sales & marketing, taxation, logistics.

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A directory of business expansion grants, loans, and other incentives are available to support businesses across Canada. These programs can help your business start exporting, open a new location, or assist with other strategic growth projects.