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Market and Industry Research

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Related Guides

This section contains resources that can help with market and industry research, including industry trends, customer information and financial data.

Market Research

From Canada Business Network, guides for how to conduct market research, how it can improve your business decisions and how to conduct a market research campaign.

Discover which of the 67 unique lifestyle types make up a neighbourhood. Includes demographic, behavioural, financial, health and psychographic insights.

Equip yourself with the information you need to make informed decisions for your small business.

Industry Research

Industry specific guides for your market research.

Statistics, market intelligence and business resources for each industry sector in Canada.

Profiles of fast-growing and import industries in British Columbia.

Find data and analysis related to businesses and specific industries in BC, as well as export and import figures and trade profiles.

Canada’s socioeconomic statistics database, using Statistics Canada’s data. The site features subject guides for key industries with an easy interface. Reports are now available for free.

A system that classifies businesses according to type of economic activity or industry. Its primary purposes is to support the collection, analysis and publication of statistical information about the economy, and it may also be used for taxation, regulation or other non-statistical purposes. Note that the NAICS was updated in 2022, but many resources are still referencing the 2017 codes.

Financial Data

Find out what kind of expenses and profit to expect from your business, including operating expenses such as rent, human resources, marketing and heating.

Digital Library Resources
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Current statistics from the Government of British Columbia on labour trends, demographics and business indicators.

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Provides company, industry, and macroeconomic market research from three sources: Hoover’s Company Profiles, OxResearch, and Snapshots Series.

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Everywhere for Vancouver residents
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This resource offers unprecedented access to full-text magazines and resources – from historical info to current trends in business.

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CBCA is a Canadian-focused database that offers access to newspapers, magazines, scholarly journals and reference sources. *Also suitable for research at the elementary, high school and undergraduate levels.

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Everywhere for Vancouver residents
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The Census of Canada provides a statistical portrait of the country every five years.

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Contains directory information on businesses, consultants and consulting organizations, print, publications media and broadcast media.

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Provides demographic information including Canadian census data, household spending on hundreds of goods and services and detailed business profiles from Dun & Bradstreet. Digital lifestyle data providing mobile phone ownership/usage, detailed social media behaviors and activities, and online shopping insights is also provided. Limited to 5 simultaneous users. Resource will time-out after 20 minutes of inactivity. Not optimized for phones and tablets.

For more information see our help guide.

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