Marketing
This section contains resources that provide information about how to effectively market a small business.
Useful Websites
Recommended Books
Building A Storybrand: Clarify your Message So Customers Will Listen
Ebook
2017
Explains how creating a simple story that can be used in a variety of media can be the most effective method of marketing.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence --and How You Can, Too
658.800285 V39c
2018
In this lively, practical, and inspiring book, every current major social media platform is dissected, so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand. He offers both theoretical and tactical advice on how to become the biggest thing on standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly.
Engagement Marketing: How Small Business Wins in A Socially Connected World
658.800285 G64e
2012
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms.
Marketing your Product
658.8 G77m4
2009
This book will help you plan a strategy, price to sell, market on the Internet, and much more!
Marketing your Service
658.851 Se49W8m3
2003
This book explains how to develop a marketing plan that will work for any service business.
Marketing your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing your Business
658.8 C87m
2018
Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
Recommended Magazines
Marketing Magazine
658.805 M34
Strategy
658.805 P72
