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Marketing

This section contains resources that provide information about how to effectively market a small business.

Useful Websites

Useful Website Description

This resource provides a wide array of articles about different aspects of effectively marketing a business.

Useful Website Description

Free course for the use of Google's Adwords in digital marketing.

Useful Website Description

Features free online training both on Hootsuite itself and Social Media Marketing in general.

Recommended Books

Remote Media URL
Cover Image for Building A Storybrand: Clarify your Message So Customers Will Listen

Miller, Donald

Call Number
Ebook
Publication Year
2017
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Cover Image for Crushing It!: How Great Entrepreneurs Build Their Business and Influence --and How You Can, Too

Vaynerchuk, Gary

Call Number
658.800285 V39c
Publication Year
2018
Remote Media URL
Cover Image for Engagement Marketing: How Small Business Wins in A Socially Connected World

Goodman, Gail F.

Call Number
658.800285 G64e
Publication Year
2012
Remote Media URL
Cover Image for Marketing your Product

Cyr, Donald G.

Call Number
658.8 G77m4
Publication Year
2009
Remote Media URL
Cover Image for Marketing your Service

Withers, Jean, 1944-

Call Number
658.851 Se49W8m3
Publication Year
2003
Remote Media URL
Cover Image for Marketing your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing your Business

Covel, Simona

Call Number
658.8 C87m
Publication Year
2018

Recommended Magazines

Call Number
658.805 M34
Call Number
658.805 P72

Digital Library Resources

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Business and Careers Subject Icon

CARDonline provides advertising rates, data and media planning information for advertising, marketing, public relations and communications professionals.

Access:
At VPL locations only
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General Reference Subject Icon

Thousands of high quality, full-text, downloadable encyclopedias, handbooks, dictionaries and travel ebooks. *Also suitable for research at the elementary, high school and undergraduate levels.

Access:
Everywhere for VPL cardholders
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Education Subject Icon

LinkedIn Learning offers video courses in business, computer technology, software, and creative skills, all conducted by experts in their fields.

New to LinkedIn Learning? View a video tutorial or visit the LinkedIn Learning FAQ page for more information.

Access:
Everywhere for VPL cardholders